We offer consultancy services to companies, trade organizations representing sectors or regions, to help them enter the US market. Our marketing consultancy focuses on sales. As a result of our consultancy services, you can reach major buyers and present your products to the US market within a day.

The services we offer in this context are as follows:

• Market Research & Strategy Development
• B2B Meeting Organization
• Business Events
• Advertising and Media Buying Services
• Consultation for Entering the US Market

What to Consider When Entering the US Market

Important Considerations

Market entry should be done based on a ‘proof-of-concept’ product group. While one product in a sector might be successful, a similar product could fail.

For example, in the pp and pe carpet category, where Turkiye is strongest, offering alternative varieties to the customer at first entry is a big mistake. The American market is very conservative in many categories.

All the above information for the American market can be analyzed before entering the market.

Make sure to represent yourself in America as if you were an American company. Whether selling online, wholesale, or industrial products, customer service in all these processes is very important. Serving customers from a US-based center provides a significant competitive advantage.

Different cost items such as sales-marketing, logistics, and returns should be analyzed for market entry costs.

In the American market, you don’t have to follow the same product sector or path as other Turkish firms.

Areas & Sectors with the Greatest Market and Competitive Opportunity in the US

Competence of the product and the company is more important than the sector.

For example, while Turkiye has a significant competitive advantage in some auto spare parts, unfortunately, there is no chance in other parts.

In terms of competence, any Turkish company that sells online in ready-to-wear in Turkiye has the opportunity to sell in the US.

If logistics capability is strong, many furniture products have an advantage in America.

In the industrial product category, companies can be competitive if they have sales marketing systems and service competencies in the US.

Sectors with Relative Market & Competitive Opportunity in the US

• Mining, Marble

• • Note: While there is significant competition in the raw standard marble area, value-added companies can make a big difference.

• Glass Products
• Construction Products
• Herbal Products
• Cocoa Products
• Yarn Industry

• • Note: In this area, products used by women for knitting as a hobby have significant market potential. Turkiye is currently one of the largest exporters in this category.

• Home Textiles
• Outer/Inner Wear Industry
• Sock Industry
• Office Furniture
• Home Furniture
• Cleaning and Cosmetic Products
• Pharmaceuticals and Medical Supplies
• Plastic Construction Materials
• Precious Metals and Jewelry
• General Purpose Machinery and Equipment Industry
• Special Purpose Machinery
• Metal Household and Office Supplies
• Automotive Sub-Industry

Other Sectors with Market and Competitive Opportunity in America

• Ground Cereals
• Knitted Fabrics
• Woven Fabrics
• Footwear and Sub-Industry
• Paints, Varnishes, and Chemical Industry
• Plastic Raw Materials and Plastic Injection
• Iron and Steel
• Aluminum Products
• Metal Structures
• Wire and Wire Products
• Metal Tools and Hardware
• HVAC