The first webinar by ATIC Academy was held with great interest and active participation, aiming to guide SMEs in Türkiye toward success in the U.S. market.
Mr. Abdurrahman Özalp – President of ATIC Academy & Chair of ICC Banking Commission:
Payment and delivery terms in international trade (Incoterms, L/C, collection, open account)
ICC rules and legal frameworks
Risk management in exports
presented a comprehensive and easy-to-understand talk, filled with practical guidance.
Prof. Dr. Musa Pinar – Marketing Professor, Valparaiso University (USA):
Shared valuable insights into U.S.–Türkiye trade dynamics
Highlighted opportunities for commercial collaboration
The interactive Q&A session featured contributions from Turkish entrepreneurs already operating in the U.S., enriching the dialogue and experience sharing.
The event provided actionable insights and strategic takeaways for SMEs seeking to expand internationally — a strong step in ATIC Academy’s educational journey.
