Market Entry to USA
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Market Entry to USA

Professional services for Turkish businesses in the USA

Market Entry to USA

We provide consultancy services to companies, sectors, or trade organizations representing a region for entering the US market. Our marketing consultancy is sales-oriented. As a result of our consultancy service, you can reach major buyers and present your products to the US market within a day.

The services we provide in this scope are as follows:

  • Market Research & Strategy Development

  • B2B Meeting Organization

  • Business Events

  • Advertising and Media Buying Services

  • US Market Entry Consultation Meeting

What Should Be Considered When Entering the US Market?

Points to Consider

Market entry should be done on a "proof-of-concept" product group basis. While one product may be successful in a sector, there is a risk that a similar product may fail.

For example: In the pp, pe carpet category where Turkey is strongest, offering alternative varieties to customers during initial market entry can be a big mistake. The American market is very conservative in many categories.

It is possible to analyze all the above information for the American market before entering the market.

You must be represented like an American company in America. Whether you sell online products, wholesale products, or industrial products, customer service is very important in all these processes. Providing customer service based in America creates a great competitive advantage.

Different cost items such as sales-marketing, logistics, and returns should be analyzed for market entry costs.

You do not have to go the same product sector or the same way as other Turkish companies in the American market.

Areas & Sectors with the Greatest Market and Competition Opportunity in the US

Product and company competence become more important than the sector.

For example: While Turkey has a serious competitive advantage in some auto spare parts products, unfortunately there is no chance in some parts.

In terms of competence, every company that sells online in Turkey in ready-to-wear has the opportunity to sell in the US.

If logistics competence is strong, many furniture products are advantageous in America.

In the industrial product category, companies can be competitive if they have sales marketing systems and service competencies in the US.

Sectors with Relatively Market & Competition Opportunity in the US Market

  • Mining, marble

Note: Although there is great competition in the raw standard marble field, value-added companies can make a big difference.

  • Glass Products

  • Construction Purpose Products

  • Plant Products

  • Cocoa products

  • Yarn Industry

Note: In this field, products used by women for knitting as a hobby have quite a market chance. Turkey is already one of the countries with the largest exports in this category.

  • Home Textiles

  • Outer/Inner Clothing Industry

  • Sock Industry

  • Office Furniture

  • Home Furniture

  • Cleaning and Cosmetic Products

  • Pharmaceutical Medical Equipment

  • Plastic Construction Materials

  • Precious Metals and Jewelry

  • General Purpose Machinery and Parts Industry

  • Special Purpose Machinery

  • Metal Home and Office Equipment

  • Land Vehicles Side Industry

Other Sectors with Market and Competition Opportunity in America

  • Ground Grain

  • Knitted Fabric

  • Woven Fabric

  • Footwear and Side Industry

  • Paint, Varnish and Chemical Industry

  • Plastic Raw Materials and Plastic Injection

  • Iron Steel

  • Aluminum products

  • Metal structure

  • Wire and wire products

  • Metal tools, hardware

  • Air conditioning