Market research for companies is a research that must be completed before entering relevant markets, measuring the suitability of a product to the relevant market. It guides your companies on using resources efficiently and correctly.

Points to Consider

• Market entry should be done on a 'proof-of-concept' product group basis. While one product may be successful in a sector, there is a risk that a similar product may fail.

For example: In the pp, pe carpet category where Turkey is strongest, offering alternative varieties to customers during initial market entry can be a big mistake. The American market is very conservative in many categories.

• It is possible to analyze all the above information for the American market before entering the market.

• You must be represented like an American company in America; whether you sell online products, wholesale products, or industrial products, customer service is very important in all these processes. Providing customer service based in America creates a great competitive advantage.

• Different cost items such as sales-marketing, logistics, and returns should be analyzed for market entry costs.

• You do not have to go the same product sector or the same way as other Turkish companies in the American market.

Areas & Sectors with the Greatest Market and Competition Opportunity in the US

• Product and company competence become more important than the sector.

For example: While Turkey has a serious competitive advantage in some auto spare parts products, unfortunately there is no chance in some parts.

• In terms of competence, every company that sells online in Turkey in ready-to-wear has the opportunity to sell in the US.

• If logistics competence is strong, many furniture products are advantageous in America.

• In the industrial product category, companies can be competitive if they have sales marketing systems and service competencies in the US.

Sectors with Relatively Market & Competition Opportunity in the US Market

• Mining, marble

Note: Although there is great competition in the raw standard marble field, value-added companies can make a big difference.

• Glass Products

• Construction Purpose Products

• Plant Products

• Cocoa products

• Yarn Industry

Note: In this field, products used by women for knitting as a hobby have quite a market chance. Turkey is already one of the countries with the largest exports in this category.

• Home Textiles

• Outer/Inner Clothing Industry

• Sock Industry

• Office Furniture

• Home Furniture

• Cleaning and Cosmetic Products

• Pharmaceutical Medical Equipment

• Plastic Construction Materials

• Precious Metals and Jewelry

• General Purpose Machinery and Parts Industry

• Special Purpose Machinery

• Metal Home and Office Equipment

• Land Vehicles Side Industry

Other Sectors with Market and Competition Opportunity in America

• Ground Grain

• Knitted Fabric

• Woven Fabric

• Footwear and Side Industry

• Paint, Varnish and Chemical Industry

• Plastic Raw Materials and Plastic Injection

• Iron Steel

• Aluminum products

• Metal structure

• Wire and wire products

• Metal tools, hardware

• Air conditioning